the upgrade of arcRes v5 Booking Engine and Publishing system: A custom
designed booking engine and marketing system for travel brands.
The new upgrade
focuses on realtime bookings with improved brand representation,
more interactivity and provides a high rate of confirmed bookings. "After
years of studying the market, user's shopping habits and conversion
patterns we have developed a marketing system that optimizes user experience
and bookings across multiple channels and devices" says Kathy-Lynn Ward,
COO of AXSES.
The engine makes it very easy and compelling for travelers to
get information, change and review alternatives and book, on a single
All units are
immediately displayed to travelers. Travellers can change preferences
and review units along with special rates and packages. We have streamlined
the information to provide concise content with the ability to
drill down for more information on the same page.
No details of choice and options are left out - arcRes operates bookings
per person for greatest flexibility and yield. An availability calendar
is displayed should any unit not be bookable for the dates requested.
Suppliers have full
control of specials, packages, group rate plans and family plans.
The engine is integrated with the brand website; managing rates, packages
and content on the website as well as in the marketing network of 100's
All bookings are direct to the brand.
We are also proud
to announce that the system is designed to work on Smartphones
and was recently commended by the ICANN dotMobi authority. arcRes
also integrates with Facebook, Twitter and markets travel deals,
special and packages to many travel sites.
We have been planning
the re-design for some time and looking at the best way to integrate
the new Ajax system that allows users to change items on the page. This
requires a full screen and as the world is moving to small screen
and mobile we resisted this move.
We are recommending the move to realtime confirmation over a
request system as more travelers are expecting immediate confirmations
when they are ready to book. AXSES offers a full managed service
to small hotels who prefer not to manage inventory and allocation
(required for realtime confirmation).see >> request
We offer individual
brand marketing and SEO services to insure hotel brands are well
positioned on the Internet in all channels, on search engines and on
social media. In addition AXSES can provide distribution management
for OTA's like Expedia and Travelocity.
AXSES has had great
success in positioning portals and websites over the years and will
be using proprietary techniques to market brands.