About 53% of people in the world own mobiles. Only 13% of people own Smartphone
mobiles with services like 3G, Bluetooth, WLAN, GPS, on iPhone, Android
and other services. This number is expected to almost double to around 24%
by the end 2010. It it a market that is growing faster than any other sector
and is expected to be a huge marketing force in the next few years.
Don't miss the boat!
If you don't have an app or a website optimised for Smartphone, you will miss
the boat. Smartphones like iPhone, Android, BlackBerry and Palm can view
many traditional websites, but they scrunch things up and most of the traditional
sites just do not work well.
Mobilise Hotel and Tourism Websites with arcRes Publisher.
Hotel and Tourism Websites do not work for
An 800-pixel width designed site can look OK on a Smartphone; a larger
complex site is going to be impossible to navigate on a mobile device.
one case, a BlackBerry user reports making 36 space bar clicks just
to move through Travelocity’s regular home page.
This is where the smartphone app is handy. In an app, the experience
is rethought and redesigned for the smartphone user.
But not everything has to be an app. A website can be redesigned
so that it works well on Smartphones and mobiles.
Current research suggests that making your website Smart Ready
is the best strategy.
to a recent study by Eye: Smart Travel Shoppers in the EU browse
the Net with their Smartphone 3 times more that they use an app.
our blog for details
Having an effective website, where you rooms can be booked
on a Smartphone, should be a priority for Hotels and Tourism Operators.
Rapid deployment of smart websites is a major part
of the AXSES Smartphone Marketing strategy. With easy-to-use tools,
you can load your hotel and tourism content into the arcRes Publishing
System. arcRes then generates your Smartphone Website and creates
your Smartphone Booking Engine.
arcRes International Marketing and Publishing Network provides many
marketing opportunities. These include promotion of your vacation
specials on AXSES smartphone apps and affiliate travel portals,
loading your content and bookings into your Facebook page and representation
in our affiliate marketing network.
AXSES arcRes can publish your Smartphone Website and Booking Engine just
as it does for Facebook. Smartphone marketing is an arcRes feature which
is low-cost and easy to setup.
also provides a full turn-key solution that will set up your rates
and content - create your advertising message and publish your smartphone
arcRes creates your website as standard web format acceptable to Smartphones.
That means there is no need to build several applications for different
mobile devices. SmartphoneTravellers.com Websites for Hotels and Tourism
Suppliers can be viewed on iPhones, Androids, BlackBerry, Windows and
all Smartphones with standard web browsing.
For clients already on arcRes, getting onto Smartphone
is just a few clicks away. Hotels and tourism operators not already on
acrRes may sign up to get Smartphone Mobile. We are recommending our
90-day Specials Promo as the easiest and least expensive way
to test and learn how arcRes helps Hotel and Tourism Marketers.
For those Hotels and Tourism Suppliers with a booking engine, arcRes will
step through a setup and publish the Smartphone Website and your Vacation
Specials and Promotions to our International Marketing Network.