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SmartPhone Hotel Websites vs. Apps
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Websites
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Smartphone Bookings / Marketing: Websites Vs. Apps? |
What
travelers do with their iPhones, Androids & BlackBerry SmartphonesTheir are more and more travel apps coming along but the truth, as we noted in our marketing strategies, is that only 1/5 of travelers have downloaded an app. SmartphoneTravellers use the web (1). Why - because the web has the most current and most complete information.
It will take decades for all the travel website content to end up as apps for every mobile phone. This is a giant step backward as we already have a standard format for promoting brands with standard web browsers.
See video on why hotels and tourism operators need smart websites
Will apps ever take over from websites.
It just not make any sense at all. Why move away from a universal open
standard to a system where one must creative an entirely new rendition
of that data for every mobile device or operating system. It is ludicrous
waste of resources and one that will unnecessarily stress on the tourism
industry if it has too play by those rules.Luckily the rules don't apply.
Build
Smart Websites not apps!
That way everyone will get to see it, well everyone except iPhone users
who cant see flash etc. But a website redeployment is much easier than
building an app and their are all sort of tools available and coming on
market to render your website and its applications, booking engines and
calendars for an array of mobiles and Smartphones
Special Offer on SmartphoneTraveller: Customised, smart Website, Bookings,
Marketing
What does the future hold
Necessity is the mother of invention. We are at a crossroads in bridging the huge investment in web development and information archives with the new mobile market. Its just not realistic to expect every small hotel and tourism operator to manage the conversion.
We see 3 avenues for this migration and have layed out a marketing strategy for hotels and tourism generally in our smartphone marketing strategies>>>
See out hubpage: Is Droid The New Iphone | Smartphone Apps and Website Wars
arcRes Smartphone Publisher: Mobilize your Website, Bookings engine and Smartphone Travel Marketing
Notes
i. 20% approx. of travelers donloadded an app. Their are 2 sources on this. The lastest is the chart above from HSMAI Sept 1 2010. Simialr result were found in the earlier SmartPhone Intellegence study by Compete. The later is refered to in several of our blog pages. Keep up to date with latest SmartPhone reserach at http://research.smartphonetraveller.com
Hotels and Tourism Smartphone Marketing Strategies
Build Smart Websites and SmartPhone Apps?
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