have heard the rumours that smartphone are the new laptops. 30%
of smartphone users use their iPhone, Android or other smartphone,
to connect to their offices. 37% occasionally or frequently leave
their laptops at home and rely 100% on their smartphone on the road.
Many use it to browse the Net. InformationWeek
Alexander Wolfe of InformationWeek notes many fortune 500 companies
are deploying Smartphone Strategies: General Motors, University
of Pittsburgh Medical Center, Dreyer's Grand Ice Cream, Astra Tech,
Oracle, Saleforce, and Sybase use smartphones strategically. 50
field reps of Grand Ice cream use their Palm Treo to access the
When Mobiles Replace Laptop
We need to make some distinctions: an IPhone, an Android phone, the
new BlackBerry Torch are Smartphone that can, and probably will,
replace the laptop for a large number of uses. But they don't replace
them now! Many mobile devices already replace laptops for emailing
and messaging, but what is missing is a display capable of browsing
company websites, a destination site and any website that has
rich information, Flash and graphics. Hotels and hotel and tourism
sites with booking engines, videos and rich information cannot be
easily configured for the smartphone screen. But this is changing
on two fronts: Screens are getting bigger, as in DriodX 4.3",
and websites are getting smarter.
Full Steam Ahead
There are many developments underway that can quickly make the Smartphone
Mobile a universal product. AXSES will soon launch its Mobile Hotel
Booking Engine- a standard web aplication able to run on the iPhone,
etc. There are technology companies developing smart converters
that can help hotel and tourism operators deploy a Smartphone Mobile-readable version of a traditional websites.
AXSES has arcRes
Smart Publisher that will create a rich text website from the
information in arcRes Bookings Engine and Content Management system.
This merges with the arcRes
Facebook application that loads and manages content and bookings
onto Facebook. And, of course, Facebook has its Smartphone app which
will display the Facebook content loaded in by arcRes. And so
many Online Travel agents, Web2.0 services and techology vendors will
deploy Smartphone Versions of the products (hotel rooms and activities)
they sell. The temptation for small hotels may be to leave it to
others, but many will prefer to maintain Integrity and control
over their own brands and use services that are integrated with
If you are thinking of you iPhone, Android, Smartphone-mobile brand,
consider AXSES Hotel
and tourism Marketing Strategies for iPhones/Smartphones. This
is a sound, painless 3-phased approach for creating a branded website
and direct marketing strategies for the new mobile market.
future is merging quicker that we think and its not because of apps
HubPage The new Website as app
argument that the iPhone and Android all need apps is, in my mind
a complete, fallacay; the real opportunity for smartphones is to read
the web and, as we move to doing that, they will become the next generation
of computing. At that time, and it is already happening, the World
Wide Web will become phone-cenrtic, morphing into service-concise information.
It is already happening. It is why Twitter, with its 140 words, is
popular. Even without the constraints of display size we are already
moving to immediate burst for communication.
is how we cope with the world archives at our finger tips
Special Offer on SmartphoneTraveller: Customised, smart Website, Bookings,
Free for 90 Days >>>