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First Facebook Travel Bookings application launched |
AXSES
Launches Facebook Travel Bookings & Hotel
Reservations;
arcResBookings, a first tourism
e-commerce & travel marketing suite for
Facebook. 
Kathy-Lynn Ward, COO of AXSES, says "We
have worked with the Facebook developers Application
Program Interface (API) to integrate AXSES arcRes
marketing suites into Facebook. arcResBookings
for Facebook is the first of its kind travel
bookings/reservations & marketing application
for FaceBook".
With
arcResBookings for Facebook, hotels and
tourism operators can now easily create and
manage Facebook pages complete with all products,
rooms, rates and bookings capabilities. Facebook
Travel Bookings is a new marketing channel
for hotels and tourism operators. "It has
great potential to reach new markets and engage
with guests in a friendly environment according
to their own rules" says Ward.
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It's Time To Get Social! (by Kathy Lynn Ward) |
You've heard the latest buzzwords - social networking,
Facebook, My Space, Twitter -but how can you use social
networking to bring in new customers and maintain a
strong relationship with your repeat business?
This article will focus on Facebook which boasts
over 200 million users. Facebook is an online community
where persons interact with others who share their interests.
Marketers disagree on how effective Facebook is
for generating hotel reservations with many seeing
it as a
significant branding tool which will help
tourism operators get linked on search engines
and expose the brand to a large and growing population.
All agree that Facebook is a marketing channel
that cannot be ignored. Lack of a Facebook page
is like not having e-mail! With a new order
of social networking and interaction sweeping
the web, arcResBookings for Facebook, is a timely
and useful tool for tourism operators and their
g uests.
See - The
new order of the web
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Make
your Facebook Bookable |
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And
if you're using Facebook for Branding surely giving
your Facebook followers a quick way to book is
the next logical step!
If you're using the arcRes booking engine
then with just a couple of clicks your Facebook
page can contain your company information:
rates, room or activity descriptions and a quick
and easy way for guests and potential guests to
get a Quote or make a Reservation.
And best of all whenever you update your arcRes
information your Facebook page is automatically
updated!
Over the new few months Axses will be creating
other Facebook tools to help you make the
most of this exciting marketing channel. See our
tips below for getting started with Facebook and
have fun social networking!
Live
Facebook example of arcResBooking |
FaceBook
photos overview
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Using
Facebook Effectively |
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Here are some tips on getting started with Facebook:
1. Start slowly - setup a Facebook account and
then a Page for your business.
2. Get involved - spend some time exploring
Facebook, making friends with guests and industry
partners.
3. Learn from others -examine how other
hotels and tourism businesses are using their
Facebook page.
4. Keep your page 'alive' - a Facebook
page that's not updated will not attract an audience.
Get your staff involved in uploading photos and
videos and creating events.
5. Promote feedback - encourage guests
to post a holiday story, leave a review and add
their own holiday photos.
6. Use technology - let the computers do
the work! arcRes for Facebook will automatically
update your Facebook page when you change rates.
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Marketing
Your Facebook page |
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1. create a user friendly Facebook address
eg: facebook.yourwebsite.com (contact your web
hosting service)
2. add Facebook to your collateral:
business cards, brochures | e-signature
(email) | link from your website
3. invite all your friends to become Facebook
fans
4. become a Facebook Fan of related pages
they may also link back to you
5. create/participate in Facebook discussions
look for Facebook groups where travelers
discuss holiday and plans
- search for potential facebook friends, groups
and discussion using the Facebook search
6. add your suggestions to the how to
use
Facebook for travel group
be generous- link back to your Facebook travel
page - social networking works
7. become an arcResBookings Facebook
Fan to keep informed
go to
arcResBookings Facebook click "Become
a Fan"
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Why
use FaceBook |
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1. helps get listed on search engines
Facebook is an authoritative site - your Facebook
page can be placed high on Google results
2. a new marketing channel, more potential
clients and bookings/reservations
200 million users and growing
3. an effective communications medium - better
than email
good for broadcasting message - and one-to-one
dialogue
4. a new way to engage with customers and potential
guests
marketing by consent is similar to word of
mouth - many major brands are using it
5. new easy to use technology
photo albums, videos, newswire - events -
discussions - groups
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About
arcRes e-commerce & travel marketing suites |
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AXSES arcRes travel marketing suites range
from a website booking engine to niche marketing
networks and technology to connect and manage
global distribution.
arcRes website reservations & booking
engine, a low cost, high performance website
booking engine, custom branded and free
to suppliers who advertise and host on the AXSES
Travel platform.
arcRes Travel Marketing includes:
arcrRes for your Website |
arcRes for Facebook |
arcRes for GDS (Global Distribution) |
arcRes for e-Special |
arcRes for Afilliate Marketing|
arcRes for
RSS distribution |
arcRes for Google Maps |
arcRes for Bookable-ads |
arcRes for Travel Portals |
arcRes for Holiday Packages |
arcRes for Themes
Marketing
see details at:
arcRes e-commerce and travel marketing
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About
AXSES |
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AXSES is a travel marketing company building
marketing and management tools for travel suppliers.
Axses owns over 30 travel portals promoting direct sales
to its hotel and tourism clients. AXSES supplier
tools include Internet marketing portals, website
tools like calendars, blogs, content management, guest
tracking and travel planning, dynamic packaging, comparison
shopping, reservations and bookings systems.
"AXSES tools and Marketing is effective",
says Randall Ward, Manager of Silver Sands
Hotel, Barbados, "Nearly all of our direct
business is coming from AXSES e-commerce and travel
marketing"
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Contacts |
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