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revenue management in tourism Rates & Revenue Management and Marketing

Click here if no video arcrespublishing-specials-marketing

With more hotels striving to increase Direct bookings and revenue the need for technology that manages rates and contract on multiple sites and on the hotel website is paramount. It is no longer logical to have Rack rates on the hotel website, while bookingsite discount the product and offer better value!.

See Case Study on Adventure Travel Destinations Marketing.

Many major chains get over 80% of their Internet bookings directly from their website. The direct travel marketing secret to success is:

Advertise your Vacation Specials and Packages on Smartphone, Facebook and 100's of Sites
hotel market and special promotions

arcRes will publish your travel deals, specials and packages to Smartphones, Facebook, Social Media, Google-Shopping and hundreds of travel sites. Only 25$ per month for global advertsing

Be Visible and offer Value

AXSES ArcRes e-commerce and Travel Maketing tools are designed for tourism supplier to help manage rates acroos multiple platforms. They include affiliate marketing - specials marketing, themes marketing, integrated GDS and much more. This arcticle explains the AXSES concept of Special Marketing.


Why Specials Marketing is essential

Many chains now Gurantee "BEST Price Policy" on their own Tourism website. It requires carful rates management and control of what others are doing with YOUR product.

Travelers compare 6 or more sites before making a decision. And we know that given the right value they often prefer to buy direct - but not at a premium. >>> Travel rants and raves-Direct Bookings

Integrating Straegic Pricing and short term Specials into Your website bookings engine and in speciality channels gives value and ensure you are not devaluing the traveler who wants to book on your website.

specials marketing package promotions Powerful & easy to use Specials Marketing System

With arcRes specials marketing, hotels and all tourism operators, such as tour companies, boat trips, car rentals and restaurants can easily create short term specials for low occupancy and distressed periods.

Tourism operators can choose which uints to put on special and can elect which to display in any number of marketing websites (channels) and on their own website booking engine.

Specials may be Distributed on AXSES channels and available for publishing on thousands of website like Google Base and Facebook.


Specials Channels are Integarted with
your own website booking engine

Specials Channel Marketing
multiple specials slectively marketed
on multiple channels

hotel and tourism marketing network

arcres bookings engine for your hotel or tourism website Specials marketing is fully integrated with arcRes travel marketing and tourism management tools.

Tourism Operators can manage multiple specials and create specials for particular channels and their own websites All Specials are managed from the arcRes admin. tool. All specials bookings are reported in the online transaction report and sales prospecting and management system.

Specials are also distributed via RSS to hundreds of participating travel sites.

Specials can be just an advertisement which is suitable for channels like Google Base and many news feeds. e-Specials show up in arcRes channels as bookable

For latest information and links on Rates Management please check our Rates management Blog

vacationspecial published via AXSES RSS RSS Publishing: Specials

vacation special marketingThe RSS publishing network includes news sites and information portals. Many RSS network sites subscribe to our specials.

Travelers use these RSS sites like google, yahoo and their favourite information site to get the latest news or holiday deals (i.e. our feeds and your specials).

The travel deals and specials can also end in the travelers email boxes (if the subscribe to getting email alerts) and in the Cell Phones.

Most of the RSS specials are advertisement which is suitable for channels like Google Base and news feeds.

e-Specials are interactive - travelers can get an immediate quote for their holiday and can save it or book it directly on the Internet

More >>> ArcRes Special Marketing Technology | More on RSS
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free marketing consultation Contacts

AXSES Travel Marketing -

AXSES SCI Tourism Development
PO Box 16b Baslen House, Kingston Terr.
St. Michael, BARBADOS BB11090
T (1) 246 429 2653 F (1) 246 436 5704
AXSES INC. Knowledge Engineering
211 Kennedy Rd
Boutiliers Point, NS, CANADA B3Z 1V5
T (1) 902 826 2440

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AXSES Specials Marketing Widget

Can be deployed on any standard travel website and tailored to the ocasion

Advertise your Vacation Specials and Packages on Smartphone, Facebook and 100's of Sites
hotel market and special promotions

AXSES arcRes tourism e-commerce marketing is global

Your latest Your travel promotions are automatically sent dail via RSS feeds to tourism marketing sites and channels.z The AXSES travel marketing and e-commerce network includes hundreds of travel sites where your latest special and vacation deals are displayed - click here to subscribe to Specials marketing