Video Blogging & Social Media Marketing
with TravelersInsights Magazine
For a full video blogging service, we will do everything from photography/video
to creating the blogs and marketing it. To be most effective, the video
blogging is done in conjuction with a full media Internet promotion, including
offline and online printed magazine, blogs and and online TV. Our own
magazine, TravelersInsights.com, is a strategic part of the multipoint
work with an established team of video bloogers and article bloggers to
rapidly create a professional foootprint on the Internet so that your
site will be found.
Direct mail and call systems
We work with the best lead capture, direct mail and call systems to provide
international 800 numbers and services that respond to interest, sending
out brochures, online flyers, coupons, promos, emails and text messages
at the erliest stages of travel planning. Our work is coordinated with
your own booking technology and can be incremented with our own travel
technology to enhance your social media. Our Travel Content Management
System can publish your Specials, Packages, Deals and Coupons to 100s
Marketing your videos can include creating press releases, articles, magazines,
blogs and podcasts while publishing videos to YouTube and a host of TV
and Video Websites. All
the collateral is posted to Web 2.0 sites, bookmarks, article sites and
directories. The entire blog campaign is coordinated with our social media
A typical campaign will publish a video to 100 or more bookmark and Web2.0
articles/indexes as well as all major video sites like YouTube. The call
to action can be to any site, page or promo, reinforced by a network of
Internet links and articles.
Tutorials, How to's, Marketing Strategies and Case studies in Social Media
in Social Marketing |
First in the Series on "How to Use Social Media To Market Travel
and Tourism". This Video focuses on an approach to Video Blogging
which is quick and easy to deploy and publish using our marketing tools
of What to Expect
Integrating Travel with Social Marketing Tools and Techniques | How to
do Article Marketing for Travel & Tourism | How to use Bookmarks for
Tourism | Pods and Blogs | How & What to Share on Social Sites and
Fan Pages |Why "likes" are important and how to get Fans to
like your Pages |Advertising Hotels and Tourism on Facebook & Google
| How & What to Tweet to Travellers | What You Need to Know About
LinkedIn | Optimising YouTube To Get bookings | How to Develope a Mobile
Strategy for Travel | Automating Social Travel | Running Promotional Campaingns
in Travel; Coupons, Sweepstakes | Publishing your Travel Specials &
Deals with RSS Feeds | Your Social Index
This is a small low-budget campaign that included several videos, some were
widely distributed to approximately 20 main video sites. A series of articles
were prepared and published in Ezines, Hubpages, blogs, Web 2.0 properites
and Dominica Facebook pages, Twitter, and Dominica websites. The TravelersInsights.com
magazine was cretaed and it was placed on several magazine and document
websites, each with their own followings.
this stage, we did not do mass article distribution and we did not submit
to multiple directories. The technolgy we have today was not available
and we were reluctant to create mass duplication of articles which would
be counted as spam. We now have a newtork of writers and tools that offer
reliable article creation and unique article writing that we can use.
TravelersInsights Magazine linked from site and placed on document sites,
magazine slides and SlideShare Dominica
issue | About
and Facebook bookmarks, news and announcements - posed to our sites and
to other Dominica sites
Many bookmarks linking back to main site and cross linking to create
a circle of feeds
Lead capture mini-site, blog and mobile We wil set up a special purpose mini-site, which is central to our marketing.
This follows a detailed planning and keyword research stage. This site
becomes the lead capure and feeder site to your traditional website. It
is integrated with the blog and is available in mobile-optimised format.
Leads from the site are responded to by SMS, emails (via strategic auto-responders)
and voice messaging. There is an optional 800 number which can divert to
any telelphone you designate.
Wordpress Blog The blog will increase search engine relevancy for the work that we
do. People are comfortable visiting blogs and other social media because
they know these channels are not typically sales environments and they
will not be pressed to buy something. This allows us to establish and
build relationships with them that lead to "word of mouth" referrals and,
ultimately, sales. The blog and the site become an authority sit, and
is worded accordingly.
We will write and post three blog articles, complete with strategic keywords
to help them get found in search engines. Each of the articles will link
to your mini-Website, adding further relevancy to it. We will also post
the YouTube videos produced in item 3 to the blog.
YouTube has become an intersection of online video marketing, social media
and search engine visibility. We will set up a YouTube Channel and will
add short videos, designed to increase visibility, drive traffic and start
to establish a credible authority on your subject matter area.
4. Facebook Page
Your Facebook page is an essential part of your social media presence.
Facebook has more users that most countries have people. The only countries that have
larger populations that Facebook users are China and India. Its fastest
growing demographic is women aged 35-64. These are the very people who
most influence travel planning and decision making.
Your Twitter Feed can have a huge impact on your social authority score,
building your followers and allowing you to instantly communicate your
promos and deals. It can generate leads and customers. Also, Twitter
enjoys over 24,000,000,000 searches per month-more than Yahoo! and Bing
We will set up your Twitter account, add members and attract followers.
During the first month, we will tweet each day on your behalf and continue
to build your group of followers. Ongoing management of your Twitter Feed
and campaigns to add more followers is also available.
6. LinkedIn Profile
LinkedIn is a powerful channel for creating social authority and driving
traffic and leads, especially through referrals from other businesses
that serve similar markets as yours or offer complementary products/services.
We will set up your LinkedIn Profile and manage it for the first month.
We will establish connections with other key LinkedIn members, post messages
3 times per week which will begin to generate leads and referrals.
Automated Text Message Follow-Up Campaign
In addition to the automated email follow up-campaign we set up for you
in conjunction with your mini-Website, we will also set up an automated
text message follow up campaign for your business, designed to appeal to
mobile phone-using prospects. We will develop the offer, write the text
messages for the follow-up campaign and set up the automatic system. We
will also integrate the system with other channels, like your Twitter feed,
Video and Article Burst Campaigns
Once we have established your presence through your mini-Website, YouTube
Channel, directories, blog, Facebook page, Twitter Feed and LinkedIn Profile,
it is very effective to create occasional bursts of content and activity
to increase visibility and drive traffic. We do this though online video
and article campaigns-specifically called Gold and Premium campaigns.
These campaigns rely on a content strategy that emphasizes Q & A format
videos that align with terms and solutions that your prospective customers
search for online.
create ten videos and articles and distribute them to scores of video
hosting sites and article sites to drive traffic back to the lead capture
mechanism we have built in your mini-Website. The videos will also include
thank you videos, offer videos and "about us" videos, which include an
introductory offer from your company. These can kick start an online marketing
program and regenerate awareness and interest in your company and your
In this integrated blogging, we will also establish article directory and
video accounts. These accounts are necessary for submitting the campaigns
we are creating and for generating organic search engine results.
We also coordinate your entire campaign with your social media accounts,
posting links to each video and article on your Facebook page, sending
tweets with similar links for each video and article, posting them on
your WordPress blog and sending messages through your LinkedIn profile.
All social media links to your campaign videos will go to the videos on
your YouTube Channel so as to increase the authority of that channel.
9. Managed Pay-Per-Click Search Engine Sponsored Ads. Another way to drive traffic and increase visibility in
the search engines is through paid advertising in the search engines-mainly
Google, but also Yahoo! and Bing. This is a complementary strategy that
also legitimizes your company when positioned together with organic results
in the search engines. We do the work for you-identify keywords and craft
the sponsored ads that drive traffic to your mini-Website.
There are three monthly dollar levels or you can specify a different monthly
amount you wish us to spend and manage on your behalf. NOTE: A 25% management
fee is built into the monthly amount.