AXSES Web Communications: arcRes social media marketing: Facebook applications for travel
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RSS and Web2 Social Networking

SocialNet | Facebook | RSS | Blogs/ New archives | Message Boards | Guest Books | Maps | Widgets
Specials | Afiliate marketing | Inventory Plans | Payment Plans | Channel Management | arcRes

Savvy travel companies are are creating pages on Facebook, Twitter, Linkedin, MySpace, YouTube and other social networks at a rapid pace. They are finding new ways to talk to customer and new ways to think about marketing. The new social communities, require a new orientation in information sharing, that is open, immediate and appropriate.

See Social Networking - changing how we compute | New Order of the Web | Social Media Travel Marketing

facebook travel bookings

Facebook Bookings: arcRes e-commerce & Travel Marketing Suites for Facebook


arcResBookings an e-commerce tourism suites for Facebook means that with just a couple of clicks your Facebook page can contain your company information, rates, room or activity descriptions. Guests and potential guests can get an immediate Quote or make a Reservation right from Facebook. arcResBookings, a first Facebook Travel Bookings application, was devloped by AXSES SCI in Barbados

And best of all your Facebook page is automatically updated with every arcRes change!
AXSES arcRes e-commerce travel application for Facebook is one of the first of its kind!

more see >>> FaceBook Travel Bookings News Release!

Facebook - Add arcResBookings | Facebook - Example arcResBookings
Facebook - Demo (photos) | Facebook - Join Group for Travel

arcResBookings for FaceBook - Features (ppt)

arcRes Travel Marketing Suites
a full e-commerce platform for travel



Social Networks & Web2 Marketing

arcRes suites, is integrated with the new technology and widgets - arcRes users have the advantage of having their rates, specials and information widely distributed and integrated with maps and advertisements providing users with the option to get quotes, compare options, save or book at any point of shopping, research, or chatting about their need and experiences. For a list of social media channels and analysis of who lloks where see Social Media Travel Marketing


RSS Feeds Guest books Bookable-maps Widgets Blog & News Archives Meassage Boards
SocialNet | Facebook | RSS | Blogs/ New archives | Message Boards | Guest Books | Maps | Widgets
Specials | Afiliate marketing | Inventory Plans | Payment Plans | Channel Management | arcRes

RSS Feeds


RSS, Really Simple Syndication, is an open and efficient content syndication technology.
Originally proposed as an idea for communication by Apple Computer's Advanced Technology Group (1995),
it was implemented by Netscape engineers in 1997. (For more history see Wikipedia.)

With RSS, users can directly receive content fed from publishers and other content creators.
With RSS, Publishers can distribute works quickly and automatically.

It is also a way of notifying publishers and other websites about newsworthy items.

At AXSES we use RSS feeds to distribution content to publishers like Google.
This is syndicated to sites like rss-network.com:
Travelers who visit these sites can search and find content of interest. They may also subscribe to receive alerts and announcements on any site where the see the RSS logo!

An Example is the Specials that a hotel may create using arcRes specials module.
The hotel or other supplier, that opts in will have their specials distribution to the RSS network.
While we don't not have any control on who will pick it up, many do.

Travelers can subscribe to alerts on any RSS publishers site. In this case they will receive Blogs Alert via email

Google Blogs Alert for: barbados

Delivered-To: whoever is on the Google Barbados alert list       
From: Google Alerts  
Date: Fri, 20 Apr 2007 14:04:35 -0700 
 
BAYWATCH RESORTS - YELLOW BIRD HOTEL: Cricket Special
By info@BarbadosVacationSpecials.com 
Only a few rooms left!US 140.00 + 15% tax & service charge based on double occupancy
All studios are oceanfront!Minimum stay: 7 nights.
Barbados Vacation Specials - http://www.barbadosvacationspecials.com 

In the above example the RSS feed was sent from  
http://www.barbadosvacationspecials.com


vacations specials marketing
http://barbadosvacationspecials.com/rss.cfm

 

Example: http://barbadosgolfclub.com/barbados-golf-club-rss.cfm

contact us re RSS



SocialNet | Facebook | RSS | Blogs/ New archives | Message Boards | Guest Books | Maps | Widgets
Specials | Afiliate marketing | Inventory Plans | Payment Plans | Channel Management | arcRes


Blogs

A blog on your website serves two purposes:

1. It gives useful information to travelers and might give them a reason to bookmark your site and return.
This of course depends on the quality and relevance of the blog that you write.

2. Blogs are very popular with search engines.
A current, relevant blog is likely to be picked up faster than a web page. It makes sense to write blogs and keep them up to date. The blog may tell travelers about happenings in your destination and your property.
Good topics are; special events, seasonal events and what you are doing to help guests enjoy them.

There are many blogging services like Word Press and Google Blogger that you can setup your self.
Many of these Blogging services are free and can be linked to your website. You may also link your website to an external Blog. The disadvantage is Blog services are not an integral part of your site and not necessarily displaying where and when you want them to. They do not optimise your pages on the Search engines. But a blogging services is an inexpensive way to start and very worthwhile.

If you want to have your own blog on your website contact AXSES. our Blogging technology can be integrated with your site to be part of a strategic information system, allowing for feedback, collaboration and sharing associated with your brand. Blogs are replacing News Archives in many instances. But they both may be relevant as Blogs tend to be more conversational.

News, Blogs, Guest Books, Reviews, Message Boards, Conversations, Calendars, Publishing and Advertising are merging rapidly. AXSES can help you optimise your communications and marketing strategy.

 

Examples: http://coastcaribbeanimages.com/blog/

contact us re Blogs



SocialNet | Facebook | RSS | Blogs/ New archives | Message Boards | Guest Books | Maps | Widgets
Specials | Afiliate marketing | Inventory Plans | Payment Plans | Channel Management | arcRes


Message Boards

Message Boards, News, Blogs, Guest Books, Reviews, Conversations, Calendars, Publishing and Advertising are merging rapidly. AXSES can help you optimise your communications and marketing strategy.

Examples: http://www.axses.com/encyc/bta/messages/

contact us re Message Boards


SocialNet | Facebook | RSS | Blogs/ New archives | Message Boards | Guest Books | Maps | Widgets
Specials | Afiliate marketing | Inventory Plans | Payment Plans | Channel Management | arcRes


Guest Books

Guest Books, Reviews, Message Boards, News, Blogs, Conversations, Calendars, Publishing and Advertising are merging rapidly. AXSES can help you optimise your communications and marketing strategy.

Examples: http://www.yellowbirdbarbados.com/guestbook.php

 

contact us re Guest Books


SocialNet | Facebook | RSS | Blogs/ New archives | Message Boards | Guest Books | Maps | Widgets
Specials | Afiliate marketing | Inventory Plans | Payment Plans | Channel Management | arcRes


Bookable-Maps - Bookable-Banners - Bookable-Ads

Advertising is merging with the whole book, buy cycle. An Advertisement can be much more than a link, a banner or a communication. It is a PROCESS. The point is to deliver all relevant information at the point of interest, in a format that allows it to be processed; saved to a website, a compare list - get a quote, view facilities, get local information, see a map of the area, see a calendar of events, add events to a personal calendar or an itinerary, and to able to come back and change it or book it at any time.

Axses is a pioneer, launching http://bookable-ads.com in 2008 and currently developing new merged processes.

see http://bookable-ads.com

contact us re Maps


SocialNet | Facebook | RSS | Blogs/ New archives | Message Boards | Guest Books | Maps | Widgets
Specials | Afiliate marketing | Inventory Plans | Payment Plans | Channel Management | arcRes


Widgets

Widgets are devices (sofware) that can bedistibuted to mutiple website - giving other travel compabies and their users ability to get services from you - like search for specials or make bookings:

Specials | YouTube | Membership | Mailing Lists | Postcards | Calendars | Send to friend |
Add to Website | Network Share - Drop It |

Examples:

Barbados Golf Club displays its latest news on a partner hotels site:
Barbados Golf Club News - display on partner hotel websites
This Specials Widget - can be on any website

Barbados Golf Club course guide | Cricket | Holder Calendar


Specials widget

Barbados Specials Widget on barbados.org
Accommodation widget
Placed on Internet sites like Facebook

Allows a traveller to search,
compare resorts,
get quotes and book online
(or save to a list)

Specials Calendar
Calendar on any site e.g.: Barbados Golf Club
YouTube Video display on any site
News Blog - e.g.: Barbados Golf Club

 


contact us re Widgets

SocialNet | Facebook | RSS | Blogs/ New archives | Message Boards | Guest Books | Maps | Widgets
Specials | Afiliate marketing | Inventory Plans | Payment Plans | Channel Management | arcRes