Savvy travel companies are are creating pages on Facebook, Twitter,
Linkedin, MySpace, YouTube and other social networks at a rapid
pace. They are finding new ways to talk to customer and new ways
to think about marketing. The new social communities, require a
new orientation in information sharing, that is open, immediate
Facebook Bookings: arcRes e-commerce
& Travel Marketing Suites for Facebook
arcResBookings an e-commerce tourism suites for Facebook means that
with just a couple of clicks your Facebook page can contain your company information, rates, room or activity descriptions.
Guests and potential guests can get an immediate Quote or make a Reservation right from Facebook.
arcResBookings, a first Facebook Travel Bookings application, was devloped by AXSES SCI in Barbados
And best of all your Facebook page is automatically updated with every arcRes change!
AXSES arcRes e-commerce travel application for Facebook is one of the first of its kind!
arcRes suites, is integrated with the new technology and widgets
- arcRes users have the advantage of having their rates, specials
and information widely distributed and integrated with maps and
advertisements providing users with the option to get quotes, compare
options, save or book at any point of shopping, research, or chatting
about their need and experiences. For a list of social media channels
and analysis of who lloks where see Social
Media Travel Marketing
RSS, Really Simple Syndication, is an open and efficient
content syndication technology.
Originally proposed as an idea for communication by Apple Computer's
Advanced Technology Group (1995),
it was implemented by Netscape engineers in 1997. (For more history
With RSS, users can directly receive content fed from publishers
and other content creators.
With RSS, Publishers can distribute works quickly and automatically.
It is also a way of notifying publishers and other websites
about newsworthy items.
At AXSES we use RSS feeds to distribution content to publishers
This is syndicated to sites like
Travelers who visit these sites can search and find content of interest.
They may also subscribe to receive alerts and announcements on any
site where the see the RSS logo!
An Example is the Specials that a hotel may create using arcRes
The hotel or other supplier, that opts in will have their specials
distribution to the RSS network.
While we don't not have any control on who will pick it up, many
Travelers can subscribe to alerts on any RSS publishers site.
In this case they will receive Blogs Alert via email
Google Blogs Alert for: barbados
Delivered-To: whoever is on the Google Barbados alert list
From: Google Alerts
Date: Fri, 20 Apr 2007 14:04:35 -0700
BAYWATCH RESORTS - YELLOW BIRD HOTEL: Cricket Special
Only a few rooms left!US 140.00 + 15% tax & service charge based on double occupancy
All studios are oceanfront!Minimum stay: 7 nights.
Barbados Vacation Specials - http://www.barbadosvacationspecials.com
In the above example the RSS feed was sent from
1. It gives useful information to travelers and might give
them a reason to bookmark your site and return.
This of course depends on the quality and relevance of the blog
that you write.
2. Blogs are very popular with search engines.
A current, relevant blog is likely to be picked up faster than a
web page. It makes sense to write blogs and keep them up to date.
The blog may tell travelers about happenings in your destination
and your property.
Good topics are; special events, seasonal events and what you are
doing to help guests enjoy them.
There are many blogging services like Word Press and
Google Blogger that you can setup your self.
Many of these Blogging services are free and can be linked to your
website. You may also link your website to an external Blog. The
disadvantage is Blog services are not an integral part of your site
and not necessarily displaying where and when you want them to.
They do not optimise your pages on the Search engines. But a blogging
services is an inexpensive way to start and very worthwhile.
If you want to have your own blog on your website contact
AXSES. our Blogging technology can be integrated with your
site to be part of a strategic information system, allowing for
feedback, collaboration and sharing associated with your brand.
Blogs are replacing News Archives in many instances. But
they both may be relevant as Blogs tend to be more conversational.
News, Blogs, Guest Books, Reviews, Message Boards, Conversations,
Calendars, Publishing and Advertising are merging rapidly. AXSES
can help you optimise your communications and marketing strategy.
Advertising is merging with the whole book, buy cycle. An Advertisement
can be much more than a link, a banner or a communication. It
is a PROCESS. The point is to deliver all relevant information
at the point of interest, in a format that allows it to be processed;
saved to a website, a compare list - get a quote, view facilities,
get local information, see a map of the area, see a calendar of
events, add events to a personal calendar or an itinerary, and to
able to come back and change it or book it at any time.
Axses is a pioneer, launching http://bookable-ads.com in 2008 and
currently developing new merged processes.